Turning complex problems and ambitious ideas into actionable solutions.
STRATEGY · OPERATIONS · PROJECT DEVELOPMENT
With a multidisciplinary background spanning business operations, brand strategy, marketing and digital projects, I connect big-picture thinking with the practical execution needed to move things forward.
I bring structure to complexity, turn ideas into clear strategies, and help projects move from concept to reality.
English & French
WHAT I BRING TO THE TABLE
Where strategy meets structure and creative thinking.
I thrive at the intersection of analytical thinking, strategic creativity and hands-on execution. Whether I'm solving an operational challenge, developing a brand strategy or coordinating a complex project, my approach remains the same: understand the problem, find the right solution, and make it happen.
Operations & Problem-Solving
I look beyond the obvious to understand how things work, where they get stuck, and what could work better. From untangling complex situations to improving processes and structuring systems, I turn scattered information into clarity and practical solutions.
Strategy & Ideation
I connect the dots between business goals, audience needs, and creative possibilities. I develop strategies, explore new concepts, and turn ambitious ideas into clear directions and actionable plans, from brand positioning to marketing initiatives and new projects.
Project Development & Execution
A good idea is only the beginning. I bring structure to the process that follows: defining priorities, mapping out next steps, coordinating people and resources, and keeping projects moving from planning to delivery.
A FEW THINGS I'VE BUILT
A glimpse of my work
My work spans operations, strategy and project development. From building businesses to shaping brands and bringing ideas to life, each project reflects a different way I turn complexity into something tangible.
Operations & Business Support
Espiègle
Helping a growing independent business run more smoothly through operational coordination, strategic support and the development of new initiatives.
My Role
I supported the business across operations, communications, marketing and project development. My work included coordinating priorities and deadlines, organizing workflows, supporting digital product development and launches, and turning business needs into actionable plans.
Key areas
E-commerce & Entrepreneurship
Ma Box Ensorcelée
Building an independent e-commerce brand from the ground up, bringing together product development, brand storytelling and the day-to-day work of running a business.
My Role
As founder, I managed the business end to end, from product development and online shop operations to marketing, customer experience and logistics. I also developed the brand’s communications and content, creating a consistent experience across its digital channels.
Key areas
Brand Strategy & Facilitation
Theory of Khaos
Helping clients turn the many moving parts of their brand into a clear, coherent strategy they can put into practice.
My Role
I conducted brand research and contributed to brand strategy, creative direction and copywriting. I also facilitated intensive live workshops, guiding clients through structured sessions to clarify their thinking and develop a stronger strategic foundation for their brand.
This experience brought together analytical thinking, facilitation, communication and the ability to navigate complex ideas in a collaborative setting.
Key areas
Brand & Marketing Strategy
The Punchcards
Developing a distinctive brand rooted in Parisian identity and collector culture, with a clear position, story and creative direction.
My Role
I worked on the brand’s positioning, storytelling, visual identity direction and tone of voice. I also supported marketing planning and coordinated editorial content and creative initiatives across social media and brand partnerships.
Key areas
Personal Brand Strategy
Shine with Amy
Helping ambitious founders build a personal brand that feels like them, then supporting them as they bring that strategy to life.
My Role
I developed Main Stage, my signature one-to-one personal brand strategy method, to help clients clarify their positioning and define a brand strategy tailored to them. I also created the Shine Club, a membership designed to help members put that strategy into practice over time through monthly live masterclasses, workbooks, digital resources and personalized feedback.
The two offers were designed to work together: Main Stage provided the strategic foundation, while the Shine Club offered ongoing guidance to help members embody their positioning, make decisions and apply the strategy consistently. My work also included audits of Instagram accounts, content and sales pages.
Key areas
Business Operations & Productivity
Parcours Atypique
Helping neurodivergent entrepreneurs build a business that serves their life, rather than becoming enslaved to their business.
My Role
I provided business consulting and created educational resources, including trainings and masterclasses, to help entrepreneurs organize, plan and run their businesses in ways that worked for them. The work covered business organization, time management, productivity, project management and practical problem-solving.
Parcours Atypique served neurodivergent entrepreneurs, including people with ADHD, autism, high intellectual potential and multipotentiality. The approach recognized that people do not all think, work or organize themselves in the same way, and that useful systems need to fit the person using them rather than force everyone into one standard method.
Key areas
AI Products & Business Support
The Pinky Promise Society
Co-creating a digital initiative that made AI feel more useful, personal and approachable for ambitious women running their own businesses.
My Role
I co-created The Pinky Promise Society, combining complementary expertise in business operations and brand strategy. We developed custom GPTs to support different parts of business life, from project management and operations to personal brand strategy, content and mindset challenges.
The underlying idea was to make AI a practical business ally: not another complicated tool to manage, but a way to create more clarity, capacity and room to focus.
The project included brand positioning and identity, website and website copy, custom GPTs, workbooks, and an evergreen masterclass on using AI effectively, including prompt engineering.
Key areas
MY APPROACH
Big-picture thinking, grounded in practical action.
I bring both perspectives to the table: the ability to step back and see the bigger picture, and the willingness to get into the details that make things work. I don't believe in adding complexity just to make things look more sophisticated.
I believe in understanding what a situation actually needs, finding a solution that makes sense, and creating the structure to put it into practice, through 3 complementary ways of thinking.
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I analyze
First, understand what's really going on.
I step back, gather information, look for patterns, and question assumptions. I want to understand the underlying problem before jumping into solutions.
That means identifying bottlenecks, clarifying priorities, understanding constraints, and figuring out where the real opportunity lies.
The goal: Clarity on what needs to change and why.
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I strategize
Then, figure out the best way forward.
Once the problem is clear, I connect the dots between objectives, constraints, and possibilities. I explore different approaches, develop ideas, and define a direction that makes sense for the bigger picture.
Whether it's a brand challenge, a new initiative, or an operational problem, strategy is about making deliberate choices and knowing what to do next.
The goal: A clear direction and a practical plan.
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I make things happen
Finally, turn the plan into progress.
Ideas need structure to become reality. I break things down into actionable steps, organize the moving parts, coordinate the work, and keep track of what needs to happen next.
I care about the details, but never lose sight of the bigger objective. The point isn't simply to have a plan. It's to make sure the work moves forward.
The goal: Tangible progress, with a clear path from intention to execution.
A LITTLE ABOUT ME
A multidisciplinary brain. A hands-on approach.
I've never been particularly good at fitting into just one box. My work has taken me across business operations, project development, brand strategy and entrepreneurship, but what interests me most has always been the same: figuring out how things work, why they don't and how to make them better.
I'm naturally analytical and curious. I like connecting dots, finding patterns others might miss, and turning complicated problems into something clearer and more manageable. Whether I'm building a strategy, improving a process or bringing a project to life, I enjoy moving between the big picture and the details that make it work.
I'm not interested in ideas that look good on paper but go nowhere. I want to understand the challenge, find an approach that makes sense, and turn it into something tangible.
The one common thread in everything I do: making things clearer, smarter and easier to move forward.
LET'S WORK TOGETHER
Have a problem to untangle or an idea to bring to life?
Shoot me an emailI'm open to freelance collaborations, project-based work and professional opportunities where strategy and practical thinking can make a difference.
Whether it's improving a process, shaping a brand strategy or bringing a project to life, I enjoy turning complexity into a clear way forward.